Zero-code setup

Know which keywords
drive deals —
not just leads.

Connect Google Ads to your CRM in 15 minutes. See which keywords drive deals, get AI-powered budget recommendations, and run experiments. No engineers required.

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Read-only access 15-minute setup HubSpot · RD Station · Salesforce
Built by Ex-Google Engineer · Stanford MS Statistics · Ex-IB · Jefferies NY
juno / connections · setup
1
Connect
2
Sync
3
Mirror
4
Advisor
5
The Lab
Google Ads
Pull keyword spend, clicks, and search term reports
Google Ads
Google Ads
Connected
HubSpot
HubSpot
Connected
Salesforce
Salesforce
Coming soon
RD Station
RD Station
Coming soon
Google Ads
Manager Account · 8338-972-884
✓ Connected
HubSpot
OAuth authorized
✓ Connected
Keywords synced 847 keywords · last 90 days
Contacts synced 312 contacts with UTM data
Deals synced 47 closed-won deals
Data from Google Ads Google Ads + HubSpot HubSpot
Total ad spend
$14,200
Pipeline generated
$186K
Budget to cut
$6,400
KeywordSpend/moDealsTrue CACAction
"stripe alternative for startups"$1,2004$300Scale 2x
Bolt PaymentsJan 14$14,200
Meridian LabsFeb 3$9,800
Stackline IncFeb 19$11,400
Close rate
67%
Avg deal
$13K
Double budget to $2,400/mo
Test long-tail variants
"payment api developer"$8001$800Monitor
TechFlow SystemsFeb 28$8,400
Close rate
33%
Hold budget 60 days
"stripe pricing 2026"$2,2000noneCut now
0 deals in 90 days
Burned
$6,600
Pause immediately
Add as negative keyword
"payment processing startup"$2,4000noneCut now
0 deals in 90 days
Burned
$7,200
Pause immediately
Move budget to "stripe alternative"
"fintech api integration"$6502$325Scale
Nomad FinancialMar 5$11,200
Orbit SystemsMar 22$8,900
Close rate
50%
Increase to $1,300/mo
"embedded finance solution"$1,8000noneCut now
0 deals in 90 days
Burned
$5,400
Pause immediately
"payment gateway comparison"$4201$420Monitor
Verge CommerceApr 1$7,600
Close rate
25%
Hold 60 days
Analyzing Google Ads HubSpot 847 keywords · 47 deals
Active mode
Scale
AI analysis complete · just now
Cut"stripe pricing 2026"Save $2,200/mo

$6,600 burned in 90 days, zero closed deals. Reallocate to "stripe alternative" which closes at $300 CAC.

Scale 2x"stripe alternative for startups"4 deals · $300 CAC

Best performer. 67% close rate, $13K avg deal. Double to $2,400/mo before competitors find this keyword.

Monitor"payment api developer"1 deal · more data needed

Early signal but only 3 demos. Hold 60 days, target 5 demos, then decide.

Net saving if actioned this week$2,200/mo freed up
2 active experiments
Budget Shift Active · 14 days left
Shift budget from zero-pipeline keyword to top performer
IFI shift $2,200/mo from "stripe pricing 2026" to "stripe alternative for startups"...
THENI expect 2+ more closed deals in the next 30 days.
BECAUSE"stripe alternative" has a $300 CAC vs $0 pipeline from the keyword I'm cutting.
16 / 30 days
Copy Test Active · 11 days left
What if we test ad copy mentioning ROI vs. features?
IFI run ROI-focused copy ("Cut $6K/mo in wasted spend") against feature-focused copy for "payment api developer"...
THENCTR and close rate will improve by 20%+ in 30 days.
BECAUSEBuyers at Series A/B respond to dollar-denominated outcomes over feature lists — we've seen this in prior campaigns.
19 / 30 days
Landing Page Active · 22 days left
Does an ROI calculator on the landing page increase demo requests?
IFI add a live CAC calculator to the landing page for "fintech api integration" visitors...
THENDemo request rate increases by 15%+ in 30 days.
BECAUSEBuyers who see their own numbers convert faster than those who only see generic claims.
8 / 30 days
Audience Active · 5 days left
Does narrowing audience to Series A–B SaaS only reduce CAC?
IFI add audience layering to exclude companies outside Series A–B SaaS...
THENCAC drops below $400 with no loss in closed-won deal volume.
BECAUSE80% of waste comes from SMB clicks that never convert to pipeline in our deal data.
25 / 30 days

Your board will ask which keywords drove pipeline.
Most teams can't answer.

Google Ads and your CRM each hold half the picture. Without connecting them, you're defending spend with click data — not revenue data.

Keywords are hidden

Google removed 80% of search term visibility in 2020. You're reporting on campaign data while the keyword-level signal your leadership wants is invisible.

Attribution breaks at the form fill

Your CRM logs the demo request but loses the keyword. The chain between click and closed deal is broken. You can't connect ad spend to revenue.

Stop defending your budget with gut feel

Without keyword-to-deal data, you can't tell your CEO which channels are working. Every budget review is a negotiation based on gut feel, not proof.


What founders find
in their first report.

48 hrs
to first insight
3
zero-pipeline keywords found
2
winning keywords scaled

"We connected our Google Ads and HubSpot accounts and within 48 hours Juno showed us something we couldn't see before — three of our highest-spend keywords had generated zero pipeline in 90 days. We had no idea. We cut them the next morning and reallocated the budget to the two keywords that were actually closing deals. It paid for itself in the first week."

CV
Carlos
Co-Founder · runtm.com
YC-backed Google Ads + HubSpot Paid in week 1

From data to decision. In one tool.

Most attribution tools stop at the table. Juno goes further — it tells you what to do, and lets you track whether it worked.

01 · Mirror

Know what happened

Every keyword connected to the deal it generated. Spend, deals, true CAC, and a recommended action — updated daily, no spreadsheet required.

"stripe alternative"Scale 2x
"payment api developer"Monitor
"stripe pricing 2026"Cut now
02 · Advisor

Know what to do

Claude analyzes your keyword performance weekly and writes a specific action plan. Three modes built for where you are in your growth phase.

Cut"stripe pricing 2026" — $0 pipeline in 90 days
Scale"stripe alternative" — $300 CAC, double it
03 · The Lab

Know if it worked

Every budget decision is a hypothesis. Log it, define success, and track the outcome. The Lab turns gut calls into documented experiments with clear results.

IFShift $2.2K from "stripe pricing"...
THEN2+ more closed deals in 30 days
STATUSActive · 14 days left

15 minutes to your first recommendation.

If you can log into Google Ads and your CRM, you can set up Juno. No engineers, no data mapping, no API headaches.

01

Grant access

Connect Google Ads via OAuth in two clicks. Read-only access — we can't touch your campaigns, we just read the data.

02

Sync your CRM

Authenticate HubSpot, RD Station, or Salesforce. Juno maps your fields automatically. No manual data mapping required.

03

Get your action plan

See keyword-level CAC. Then Advisor tells you exactly what to scale, cut, or test — with the reasoning behind every call.


Not just data.
A decision.

Every week, Claude analyzes your keyword performance and writes a specific action plan. Three modes built for where you are in your growth phase.

Guardrail

Protect what's working

Only cuts keywords spending over $500/mo with zero closed deals in 90 days. Keeps pipeline leads alive.

Aggressive

Move fast

Every dollar should generate pipeline. Cuts any keyword without a closed deal. Built for hyper-growth.

advisor · scale-mode · weekly-report
This week's analysis
Scale Mode · 12 keywords
May 15, 2026
Cut"stripe pricing 2026"Save $2,200/mo

$6,600 burned in 90 days with zero closed deals and zero pipeline leads. Pause immediately, add as negative keyword, reallocate to your top performer.

Scale 2x"stripe alternative for startups"$300 CAC · 4 deals

67% close rate, $13K average deal. At $300 CAC you have 10x headroom. Double to $2,400/mo now.

Monitor 60 days"fiserv competitor"1 deal · $21K

One $21K deal is a strong signal but too small a sample. Need 5 demos before scaling. Improve ad copy targeting Fiserv customers specifically.

If you act on all three recommendations$2,200 saved · best keyword doubled

the-lab · experiment-#3 · active
Experiment #3
Budget Shift — "stripe pricing" to "stripe alternative"
Budget Shift Active · 14 days left
IF
I shift $2,200/mo away from "stripe pricing 2026" and add it to "stripe alternative for startups"...
THEN
I expect 2 or more additional closed deals in the next 30 days.
BECAUSE
"stripe alternative" has a $300 CAC with 4 closed deals vs $0 pipeline from the keyword I'm cutting — both target the same buyer intent.
Experiment progress16 / 30 days

Turn gut calls into tracked experiments.

Every budget decision is a hypothesis. The Lab lets you log it, define what success looks like, and track the result. So when your CFO asks why you moved $3K from one keyword to another — or your board wants to know what's working — you have the documented answer.

AI generates experiment ideas from your keyword data — you approve, launch, and track.
If/Then/Because framework forces clarity on what you expect and why before you move budget.
Progress countdown and status tracking. Know exactly when to check back in.
Run multiple experiments in parallel. Dismiss what didn't work, double down on what did.

Campaign level vs keyword level.
Contact vs deal.

HubSpot has a Google Ads integration. It's not enough. Here's the exact difference.

HubSpot native
Campaign level onlyCan't show keyword-level attribution. You know the campaign worked — not which search term drove it.
Attribution stops at form fillDoesn't follow the contact to a closed deal. You can't connect ad spend to revenue.
GCLID breaks constantlyLong B2B sales cycles, device switches, and Safari ITP all break GCLID. Defaults to direct traffic.
No CAC calculationGives you data. Doesn't compute cost per closed deal per keyword. You do the math.
No recommendationsShows a report. Doesn't tell you what to do with it.
Juno
Keyword-level attributionEvery keyword tracked individually — which exact search term drove which deal in your pipeline.
Follows the deal to closeAttribution doesn't stop at form fill. We track the contact all the way to closed/won in your CRM.
Tracks through the full sales cycleUTM parameters follow the user through long B2B sales cycles — no breakage from device switches, Safari ITP, or session drops.
CAC computed automaticallySpend divided by closed deals per keyword. One number, no spreadsheet needed.
Weekly AI action planAdvisor tells you exactly what to cut, scale, and test — with the reasoning behind every call.

Built by people who've sat
on both sides of a budget review.

"We built Juno because a Series C fintech founder in SF told us he was spending $30K/month on Google Ads and couldn't tell his board which keywords were actually driving pipeline. He wasn't alone — it's the same story at almost every B2B SaaS company running paid search. The data exists. It's just never been connected properly."

Built by
Ex-Google Engineer Stanford MS Statistics Ex-IB · Jefferies NY

Stop guessing which keywords work.
Start knowing.

Connect Google Ads and your CRM. We'll show you which keywords generated pipeline, which ones drove closed deals, and which ones have been burning money with zero return. First report in 24 hours.

Built for teams spending $5K+/mo on Google Ads.

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