Juno — See which keywords turn into deals
Now in beta

You're paying for clicks.
Not customers.

Juno connects your Google Ads to your CRM so you can see exactly which keywords generate pipeline — and which ones are burning budget.

juno / keyword-attribution / last-90-days
Total ad spend
$14,200
Pipeline generated
$186K
Budget to cut
$6,400
Keyword Spend/mo Deals True CAC Action
"stripe alternative for startups" $1,200 4 $300 Scale 2x
"payment api developer" $800 1 $800 Monitor
"fiserv competitor" $1,800 1 $1,800 Test copy
"stripe pricing 2026" $2,200 0 none Cut now
"payment processing startup" $2,400 0 none Cut now
The problem

Google shows you clicks.
Not which ones close.

B2B companies spend thousands on Google Ads with no visibility into which keywords actually drive pipeline. The data exists — Google just doesn't show it to you.

🔒

Keywords are hidden

Google removed 80% of search term visibility in 2020. You're optimizing for clicks on data that's been deliberately obscured.

🔗

No CRM connection

HubSpot captures the form fill but loses the keyword. Campaign level only — never deal level. The chain breaks between click and close.

💸

CAC is a mystery

Without keyword-to-deal attribution, you can't calculate your true cost to acquire a customer. You're flying blind on your biggest marketing expense.

How it works

Three systems. One connection.

Juno sits between Google Ads and your CRM. No migrations, no new workflows — just the attribution layer that was always missing.

01

Connect Google Ads

Pull keyword spend, click data, and search term reports via the Google Ads API. Tag every ad URL with UTM parameters that carry the keyword through to your landing page.

02

Link to your CRM

Juno captures UTM parameters on form fill and stores them on the contact in HubSpot. The keyword attribution travels with the contact through every pipeline stage.

03

See CAC by keyword

Ad spend divided by closed deals per keyword. A clear table showing what to scale, what to cut, and what to test. Updated daily, no spreadsheet required.

Why not just use HubSpot?

Campaign level vs keyword level.
Contact vs deal.

HubSpot has a Google Ads integration. It's not enough. Here's the exact difference.

HubSpot native
✗
Campaign level onlyCan't show keyword-level attribution. You know the campaign worked — not which search term drove it.
✗
Attribution stops at form fillDoesn't follow the contact to a closed deal. You can't connect ad spend to revenue.
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GCLID breaks constantlyLong B2B sales cycles, device switches, and Safari ITP all break GCLID. Defaults to direct traffic.
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No CAC calculationGives you data. Doesn't compute cost per closed deal per keyword. You do the math.
Juno
✓
Keyword-level attributionEvery keyword tracked individually — which exact search term drove which deal in your pipeline.
✓
Follows the deal to closeAttribution doesn't stop at form fill. We track the contact all the way to closed/won in HubSpot.
✓
UTM-based — more durableUTM parameters persist through long B2B sales cycles better than GCLID. Less breakage, more signal.
✓
CAC computed automaticallySpend divided by closed deals per keyword. One number, no spreadsheet needed.
Get started

Stop guessing which keywords work.

Request early access and we'll run a free attribution audit on your Google Ads account — showing you exactly which keywords have driven pipeline and which ones have been burning budget.